Graphic Identety, Swedish Style Tokyo

A great number of people in Sweden and Japan are every year involved in the design event Swedish Style Tokyo and need to apply the graphic identity to their projects themselves. The new identity is hence made to be foolproof by keeping its clarity regardless of application and context. The identity is based on the use of a yellow dot, a simple play with the flags of the two nations. The dot is to be used in optional size, alone, with others or in combination with typography.

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